This training in a specific methodology is unique in 3 major ways:

  1. Verbatim samples of actual coaching sessions.
  2. In-vivo coaching
  3. “Lonnie Lizard-Brain” as a way to depict the “roguish” nature of the unconscious and how to relate to it effectively


It provides verbatim sample texts from actual coaching sessions. There are currently 4 samples to choose from and more will be added over time.

IN VIVO COACHING [picture of guy on phone]

The goal of coaching is to make the methodology “your own” so that you use it more and more spontaneously. An especially powerful coaching method is to be coached while your emotions are interfering with using the methodology.

So the fee for each hour of coaching includes up to three 10 minute phone calls  And you’re encouraged to call between sessions if you find yourself in such a situation and I’m available to respond.  There is a time-based fee if the call goes over 10 minutes. But I have found that just 10 minutes is almost always enough.

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To summarize, these calls all accomplish several things:

  1. Bring the power of the relationship in face to face coaching into your daily world.
  2. Interrupt the momentum of just feeling overwhelmed, stuck, or unsuccessful.
  3. Help clarify things if possible, and at least clarify alternative ways of proceeding.
  4. Give supported practice in the art of interrupting what’s not working and consciously choosing something different.

Given the goals I have identified, these calls may seem “just too brief” to succeed.  Precisely. It only seems (“feels?”) that way. Learning how little it can take to effectively turn oneself or the situation around vastly increases confidence in the methodology. And most importantly, it increases confidence in both the methodology and your use of it in the real world


You will be introduced to “Lonnie Lizard-Brain–Humanity’s Great Protector” (whether we want his protection or not). At first, you may find it difficult to distinguish Lonnie in the above picture.

This is as it should be. Because Lonnie represents our unconscious processes which are literally hidden from the conscious mind by the brain’s own neurophysiology.

Relating to Lonnie makes it much easier to gain an understanding of both the positive and negative benefits of our unconscious. He fully depicts the “roguish child” nature of the unconscious. And he helps teach how to relate with such a child by taking him in hand the same way one would respect taking charge of a nuclear power plant.